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About

"Buying a car should be a fun experience"

A new car is something special. Buying one should be, too. We know that a car purchase is a big deal to most people. You don't want to feel rushed or pressured into a decision. That's why we take the hassles and stress out of the process. When you enter a Prime dealership, you will feel comfortable and welcome; from the first time you step on the lot or call us on the phone.

We want your experience with Prime to be second to none and completely enjoyable.

What really sets a car dealership apart these days?

Value, Selection and Price

You're a Smart Shopper! You know what it takes to find a great deal on a New Car or quality used Used Car. Whether you're looking for the perfect new vehicle or a great deal on a Low Price Car or Featured Vehicles, you can be in-control as you use the Car Shopping Tools on this website to find the vehicle you want! Plus, you can check out the Current Online Specials and Promotions that change all the time!

Save Time and Money

You can research the features and options of new vehicles from the Research Tools of this site. If you see something you like, you can easily contact us, get a no-obligation Price Quote, Evaluate Your Trade, Apply For Credit, or even Name Your Own Price.

Convenient Location

To visit our dealership, check our Map and Location and Department Hours - we would like to meet you in person and help you with your car ownership needs. Our dealership is conveniently located and worth the drive.

Service, Parts, Accessories

When it's time for regularly scheduled Service, Maintenance or Repairs, we hope you'll consider our modern and friendly Service Department. If you need Parts or Accessories for your vehicle we're glad to help and have departments standing by and ready to serve you.

Reasons Prime Stands Out:

Incredible Selection: Shopping for a new or pre-owned vehicle with Prime Motor Group offers you quick and easy access to our entire inventory online that has more than 6,000 vehicles all with pictures, videos and descriptions. Whether you are looking for a domestic or foreign, economy or luxury car, truck or SUV we have it and if for some reason we don't have it today, we will get it for you! We offer a FREE CARFAX Report on each pre-owned vehicle and we offer Blackbookonline.com real-time trade-in values on our website which takes the guesswork out of trading your car.

Prime Pricing: All of our cars, trucks and SUV's are Prime Priced to sell! We want to make your purchase affordable so we keep our prices competitive, offering discounts and rebates whenever available. At Prime, our prices are real! No Fine Print No Gimmicks! Our managers are constantly mystery shopping our competition to make sure our prices are the best in the market. We also provide very flexible financing options, whether you lease or buy or whatever your budget is.

The Best Service: Our business is based on every customer being 100% satisfied at every point of service. In fact we want to go way beyond your expectations. It is simply how each of us works, starting with the Rosenbergs themselves. That's the Prime difference!

We have combined the best of the Clair business philosophies (remaining a family oriented business) with the best of Prime philosophies (serving your needs as the company that our competition has to beat). We have made numerous changes that will make your experience a pleasurable one and we know you will love this; we have lowered all of our vehicle pricing, service pricing and parts pricing levels!

A few signature offerings at Prime that set us apart and give you confidence about your purchasing or servicing experiences are: Guaranteed Trade Appraisal, Prime Service Advantage, Prime Pricing, Automatic Markdowns, Certified Service Technicians and Sales Associates plus the new direct contact Customer Care Division


"Experience has taught us that when our customers are treated with respect and dignity, they leave our dealerships knowing they had the Best Prime experience possible! Our commitment to our customers goes far beyond the point of sale. We stand behind every car, truck and SUV we sell and we will continue to offer the finest and most reliable service for as long as you own your vehicle."
Ira Rosenberg

About Prime Toyota - Your Maine Toyota Dealer

At Prime Toyota, we offer new Toyota cars in Saco, Maine, along with used cars, trucks and SUVs by top manufacturers. Our sales staff will help you find that new or used car you have been searching for in Saco, Maine.

For years, our financial staff at Prime Toyota has offered expert advice for those seeking a great Toyota car loan or lease. Our service doesn't stop there. Customers can come in and take advantage of our knowledgeable Toyota car repair technicians and a fully-stocked inventory of Toyota car parts.

You can reach Prime Toyota any time by filling out our contact form, by calling us or simply visiting our Maine Toyota dealership at 783 Portland Road Saco, ME 04072.

Hear What Our Customers Have to Say

"I recently purchased a Toyota Tacoma from Prime and it was a wonderful experience! Liz Wallis was fantastic at responding to all of our inquiries on availability and price and was the key to closing the deal on our purchase. Her knowledge and pleasant personality made this our best car buying memory by far. Liz and your dealership have certainly secured my future business and I would highly recommend you to anyone looking for a professional and no gimmicks car buying opportunity. Thank you and I love my Tacoma! Glen"


DEVO123

"I had found the used car I was looking for online at several dealerships, but Prime had one on their lot that had 50k fewer miles than any other I had found in that price range. It came with a free Prime for Life guarantee on the parts I was concerned with, and Berto worked to get the price as low as possible, and Liz worked with the banks to get payments that worked for me. They even gave me more than I expected for my trade-in. I do not like receiving sales pitches, and was not planning on going through a dealership if I didn't have to. I wasn't even planning on buying that day (I honestly went in just to appease a family member) and came away very happy with the purchase. The fact that I'll own the car in 5 years and still have the power train covered for the life of the vehicle was huge for me. Thanks! "


mattlunt

"It was not our intent to buy a new car that day. Tim listened to our parameters, asked clarifying questions, and answered our questions. When all was said and done, we happily drove away in a Prius. There was no presure and genuine interst in helping us. Tim was absolutely fantastic. Kudos to him, and to the entire staff."


Doug N.

Contact Information

Prime Toyota of Saco

783 Portland Road

Saco, ME 04072
sales Sales:
888-674-6809
service Service:
888-674-6811
parts Parts:
888-674-6811

Hours

  • Monday: 9:00am-8:00pm
  • Tuesday: 9:00am-8:00pm
  • Wednesday: 9:00am-8:00pm
  • Thursday: 9:00am-8:00pm
  • Friday: 9:00am-6:00pm
  • Saturday: 9:00am-6:00pm
  • Sunday: Closed